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Keka DasGupta

Precision Marketing Group Inc.
Keka DasGupta, an award-winning 16-year PR veteran has worked on several worldrenown multinational brands including: IKEA, Disney, Johnson & Johnson and Nike to name a few. She has been at the negotiating table both as an in-house representative and as agency counsel and her approach has always been focused on pursuing win-win partnerships.

Over the course of her career, Keka has negotiated with such Canadian design icons as: Steven & Chris, Candice Olson, Lynda Reeves, Debbie Travis, and Kimberley Seldon. Keka knows what brands need for winning campaigns and in this session she will share that knowledge in a no-holds barred fashion with attendees. Step into her world for a bit. View marketing/campaign negotiations from the brand marketers’ side, and then arm yourself with that intel to better serve both you and your favourite brands.