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Saturday, September 21 • 2:30pm - 3:30pm
The Blogger/Agency Pre-Nup: Negotiating Win-Win Partnerships with Big Brands LIMITED

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Your fave brands and their agencies are starting to notice you. Now what? It’s time for a commitment.  Join Keka DasGupta, Principal of Precision Marketing Group Inc. on a negotiating journey. Learn how to identify the blogger-brand sweetspot, master marketing lingo, and discover not just what to ask for, but how to ask for it, as you enter “contract talks” with big brands.

Connect with Keka via LinkedIn and Twitter and follow Precision Marketing Group Inc. here.

avatar for Keka DasGupta

Keka DasGupta

Principal, Precision Marketing Group Inc.
Keka DasGupta, an award-winning 16-year PR veteran has worked on several worldrenown multinational brands including: IKEA, Disney, Johnson & Johnson and Nike to name a few. She has been at the negotiating table both as an in-house representative and as agency counsel and her approach... Read More →

Saturday September 21, 2013 2:30pm - 3:30pm EDT
Regency B

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